SIGNALS FROM THE HUMAN EDGE.

Eric joined Sidekick Labs as a founding team member, bringing over two decades of experience building brands and marketing programs at the intersection of technology, behavior change, and category creation. Before Sidekick, Eric was VP of Marketing at InsideTracker, a pioneer in longevity, human performance, and personalized nutrition science. Prior to that, he held senior leadership roles at Chew, AeroDesigns, Foodberry, Mechanica, and Modernista!, running programs for international brands including Boston Beer, Cadillac, The North Face, Whole Foods Market and (RED). Eric began his career at Mullen leading new business and account brand management for Panera, Nextel, and the Four Seasons Hotels & Resorts. Eric's background spans both the agency world and high-growth startups, with a track record of translating complex product propositions into brands that move people. He holds a degree from Tufts University.