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SIGNALS FROM THE HUMAN EDGE.

Insights, research, and hard truths from the front lines of human-layer security

The Human Is the New Perimeter. Here's What That Actually Means.

AI security

Forward Deployed Cybersecurity

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human edge

The Human Is the New Perimeter. Here's What That Actually Means.

Discover why the human element is now the key perimeter in enterprise security and learn how to effectively protect organizations against evolving threats.

Jun 02, 2026

We write about what's actually happening at the human edge.

The attacks are smarter. The tools are older than you think. We're here to change the conversation about where security needs to live and how it needs to work. No fear, no fluff. Just honest thinking from the front lines.

Eric Freedman

Eric Freedman

Eric joined Sidekick Labs as a founding team member, bringing over two decades of experience building brands and marketing programs at the intersection of technology, behavior change, and category creation. Before Sidekick, Eric was VP of Marketing at InsideTracker, a pioneer in longevity, human performance, and personalized nutrition science. Prior to that, he held senior leadership roles at Chew, AeroDesigns, Foodberry, Mechanica, and Modernista!, running programs for international brands including Boston Beer, Cadillac, The North Face, Whole Foods Market and (RED). Eric began his career at Mullen leading new business and account brand management for Panera, Nextel, and the Four Seasons Hotels & Resorts. Eric's background spans both the agency world and high-growth startups, with a track record of translating complex product propositions into brands that move people. He holds a degree from Tufts University.